Dia consolidates its business model in Spain, Argentina, Portugal and Brazil with more than 1,787 company establishments, which represents 46% of the proximity network. Currently, 42 stores are being remodeled a week, that is, six stores every day . The goal is for 1,600 stores in Spain and 420 in Argentina to be transferred to this business concept by the end of this year.
This new proposal is based on a faster, more accessible and cheaper way of shopping, since consumers will have at their disposal a complete assortment of private label products and will be able to make all their purchases in the same establishment.
In the words of Dia España’s director of real estate and procurement , Lucía Maricalva, “with our new store model we want to offer our customers an easy, fast and accessible shopping experience. We have studied the best way to design the store so that find everything they are looking for in a simple way. In addition, our wide assortment guarantees that a complete purchase can be made and that it satisfies all needs, always taking into account the particularities of each neighbourhood”.
This model is present in 1,309 stores in Spain, 366 in Argentina and 112 in Portugal. Thanks to the remodeled establishments, during the first six months of 2022 comparable sales have increased by more than 10% , being above 5.1% in Spain and 20% in Argentina.
On the other hand, this new store format has made it possible to boost the value of the brand in Spain by 32% compared to 2020 , according to data from Kantar Brands. Thus, due to the results obtained, the transformation process is expected to continue throughout 2023 and allow the company to have a total of 2,200 stores of the new model in Spain and 100% of the store network in Argentina.
The Dia group wanted to highlight the importance of technology for this transformation process. The implementation of home automation in stores makes it possible to automate processes that were previously manual, such as turning the lighting system off and on, both outside and inside, air conditioning, turning on the ovens or the status of the refrigeration installation, among others.
One of the great benefits of these home automation systems is the improvement of energy efficiency, since it allows control of electricity consumption. According to the supermarket chain, in Spain it has been possible to reduce between 7% and 10% of the electricity consumption of establishments . In addition, it is expected that by the end of this year around 1,000 stores will have integrated home automation systems, which represents 30% of the company’s stores.