Whole wheat is now available from Adani Wilmar under the Fortune brand


Adani Wilmar, one of India’s leading edible oil business, has forayed into the Whole Wheat Category under its brand Fortune. The brand has launched six new sub-varieties of Whole Wheat products such as Whole Wheat Flour, Chakki Atta, Sooji, Maida, Bajra Atta and Ragi Atta.

The launch coincides with the ongoing festival of Diwali in India. Fortune Whole Wheat Range will now provide range of choice and goodness in whole wheat products to consumers this festive season.

Adani Wilmar CMO, Karan Aneja, said that “the launch of Fortune Whole Wheat Range is reflective of our commitment to excellence and customer satisfaction. At Adani Wilmar, we understand our consumer’s needs and develop assurance-backed products that meet their requirements, strengthen our portfolio, and establish us as the partner of choice for the industry.

Our aim is to deepen our presence in the lives of customers by providing them with an unparalleled range of products and a delightful experience of shopping with us.’